How Print Marketing is Like Dating

Don’t be a “One-date Wonder,” and turn your prospects away in 90 seconds or less with bad print marketing materials. Instead create lasting happy relationships with your customers, by following...

Small Business Website Basics

A nationwide survey of small business owners revealed the following: 45% have websites. 13% plan to get one. 41% say they do not need a website. A nationwide survey asking...

Go from Zero to Hero with Integrated Marketing

At the end of May 2009, the California State Parks Foundation (CSPF) was faced with massive budget cuts, threatening to close 220 California state parks. In response, the nonprofit organization...

Boost Sales by Choosing the Right Colors

Consumers make a subconscious decision about a product, person or service in 90 seconds or less, according to a study conducted by The Institute for Color Research. The same study...

How one photographer used savvy marketing to skyrocket his leads

This article is a guest post by photojournalist Alan Staats. One of the problems I’ve run into with internet marketing is, for lack of a better term, noise. Sure I...